THE CASE
If the Australian Government is really serious about reducing teenage binge drinking it would approach it a bit differently. It makes more sense to treat alcohol in the same way as tobacco.
STEP 1 - TAKE A "NO FEAR OR FAVOUR" APPROACH TO ALCOHOL TAXATION
By all means tax alcohol, but tax it on just the alcohol content. The higher the alcohol content the higher the tax. Make the tax directly proportional - it's that simple! The human body makes do distinction as to the source of the alcohol, grapes or sugar cane or barley. Currently some sectors the alcohol industry receive special treatment for a variety of reasons. Their success is due to the extreme ferocity of their lobbying.
But at the same time we need to address some other issues.
STEP 2 - REDUCE THE APPEAL OF ALCOHOLIC DRINKS TO TEENAGERS
There is no doubt that the RTDs (ready to drink or alcopops) are specifically designed to appeal to younger people. Naturally the alcohol industry contests this. Figures show they have been magnificently successful.
The packaging is "now" and often deceptively resembles that of energy drinks. Drinkers get the subliminal message that not only are these products fun and cool but that they are also good for you. This is a bit hard to mandate, but the packaging constraints imposed on tobacco products could serve as a model. Without the "sexy" packaging the products should have less appeal.
The drinks themselves are a complex mixture of flavours, combined with a lot of sugar to completely mask the presence of the alcohol content.Sometimes it is not at all obvious which drinks contain alcohol and which don't as this American sample demonstrates.

So the actual alcohol content needs to be clearly displayed.
Step 3 - BAN THE INCLUSION OF STIMULANTS IN ALCOHOLIC DRINKS
Many of these drinks also contain high quantities of stimulants -either caffeine or guarana. The inclusion of these in the RTDs is extremely cynical. The normal effect of alcohol consumption is sedative, the consumer becomes drowsy and falls asleep, but an asleep person is of no use to the alcohol industry - a person needs to be awake to drink alcohol. So some bright, but unprincipled persons came up with the idea of adding stimulants to keep their drunks alert and drinking - and that is binging. An alcoholic energy drink seems to be an oxymoron to me.
MY VERDICT
Kevin Rudd, Brendan Nelson, Nicola Roxon, Joe Hockey get real! Stop playing party politics about this. Stop using alcohol as a political football and tax cow. Put a comprehensive and logical set of policies in place. (note to self - stop mixing metaphors, they are as insidious as mixed drinks)
If the Australian Government is really serious about reducing teenage binge drinking it would approach it a bit differently. It makes more sense to treat alcohol in the same way as tobacco.
STEP 1 - TAKE A "NO FEAR OR FAVOUR" APPROACH TO ALCOHOL TAXATION
By all means tax alcohol, but tax it on just the alcohol content. The higher the alcohol content the higher the tax. Make the tax directly proportional - it's that simple! The human body makes do distinction as to the source of the alcohol, grapes or sugar cane or barley. Currently some sectors the alcohol industry receive special treatment for a variety of reasons. Their success is due to the extreme ferocity of their lobbying.
But at the same time we need to address some other issues.
STEP 2 - REDUCE THE APPEAL OF ALCOHOLIC DRINKS TO TEENAGERS
There is no doubt that the RTDs (ready to drink or alcopops) are specifically designed to appeal to younger people. Naturally the alcohol industry contests this. Figures show they have been magnificently successful.
"The 2005 national secondary schools survey showed that 47 per cent of 12- to 17-year-old girls and 14 per cent of boys had drunk pre-mixed spirits in the last week" -SMH August 6, 2007
The packaging is "now" and often deceptively resembles that of energy drinks. Drinkers get the subliminal message that not only are these products fun and cool but that they are also good for you. This is a bit hard to mandate, but the packaging constraints imposed on tobacco products could serve as a model. Without the "sexy" packaging the products should have less appeal.
The drinks themselves are a complex mixture of flavours, combined with a lot of sugar to completely mask the presence of the alcohol content.Sometimes it is not at all obvious which drinks contain alcohol and which don't as this American sample demonstrates.

So the actual alcohol content needs to be clearly displayed.
Step 3 - BAN THE INCLUSION OF STIMULANTS IN ALCOHOLIC DRINKS
Many of these drinks also contain high quantities of stimulants -either caffeine or guarana. The inclusion of these in the RTDs is extremely cynical. The normal effect of alcohol consumption is sedative, the consumer becomes drowsy and falls asleep, but an asleep person is of no use to the alcohol industry - a person needs to be awake to drink alcohol. So some bright, but unprincipled persons came up with the idea of adding stimulants to keep their drunks alert and drinking - and that is binging. An alcoholic energy drink seems to be an oxymoron to me.
MY VERDICT
Kevin Rudd, Brendan Nelson, Nicola Roxon, Joe Hockey get real! Stop playing party politics about this. Stop using alcohol as a political football and tax cow. Put a comprehensive and logical set of policies in place. (note to self - stop mixing metaphors, they are as insidious as mixed drinks)



